Oh I totally understood ya. Its also why when I saw farmers from other commodities wearing UA clothing, I had to help them understand our perspective. In fact, in October when they first announced they would have a cotton line ( https://jplovescotton.com/2010/10/27/under-armour-friends-enemies/ ), it made my day because even though UA had a new ad campaign, occasionally I’d find myself in a store with the old materials out… amazing how my temper would flare. The company has had great products, now has advertising that gets to their merits rather than attacking others. Life is good!

And by the way, even if we disagreed, I love seeing you here & getting your opinion Sam. That helps make sure I keep learning, having to think through things for different perspectives, etc. It’s just that words like enemy make that VERY HARD for me. Keep up the good work! 🙂

I am re-reading my original comment and hope it didn’t come off the wrong way!
I completely get you and understand the poor image problem. I absolutely understand why the cotton industry would not be impressed with UA’s little tagline. To put it in perspective for myself, it would be similar if another fruit company said “oranges are the enemy”. Lets just say– I’d be on fire! 🙂
I suppose what I meant was that from my perspective-even though I purchase tech fabrics for specific purposes (my fav for running) that I personally believe that cotton is the best fabric for ever other part of my life. And the ad campaign was clearly a little tacky and inappropriate-considering that they are now offering cotton blend products and have pulled the campaign. And for UA to limit their product line to only tech fabric products seemed a little limiting from a profitability perspective.

Like Ryan said..you’ll have to report back on your convo’s with salespeople! 🙂

Especially if it comes with the seal of cotton!

Samantha, I have to say, I too like some performance gear for some circumstances. But as you can imagine, UA had an incredibly bad image problem with me. Afterall, there were lots of other companies with tech fabric. But I’m glad to say the pulling of that campaign made them possible, this makes them more probable too!

LOL!