• Home
  • About
    • Hundred Percent Cotton Media Kit
  • Cotton 101 — Farm Basics
  • Policies & Privacy
  • Contact
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube

Hundred Percent Cotton

  • Home
  • style
  • farm
  • at home

January 22, 2023

Embracing Vintage and Sustainability with Some Branding like J. Crew Always

Vintage fashion is definitely sustainable, but with the popularity of those two things companies want the branding too like J. Crew Always. J. Crew announced their new approach to vintage as part of the company’s sustainability effort & I am so in.

And I’m not going to lie, there were some prized J. Crew clothing in the 90s that will forever reside in my heart.

J. Crew has long been a brand that dives deep into cotton and other natural fibers. Based on the quality of the garments and how much customers are loyal to the brand, it’s easy to bet people have held onto some of their favorite clothing from years past even if they don’t fit!

And while some of those choice outfits come back as teens go retro and search parents closets, others search these items out in resale shops from Goodwill to PoshMark and beyond. Some doesn’t have as clear a path.

And let’s face it, fashion from the 90s is hot enough to be lighting up Instagram!

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Jamie Rae (@thejamieraexo)

Now J. Crew wants a piece of it — via J. Crew Always — financially and from the customer experience viewpoint. And the halo back to the brand.

Under the company’s new “J. Crew Always” banner, pre-owned styles will be listed through its website and through ThredUp (TDUP.O), an online consignment platform which partners with the clothing retailer on resale services.

Reuters

My guess is 90s fashion will be popular whether it comes from a closet in the house, a resale shop that sales a range of brands or the new J. Crew Always banner. But J. Crew is making a clear indication they want that relationship with customers old and new, much as REI has done with it’s Re-supply effort.

Sharing is caring!

0 shares
  • Share
  • Tweet
  • LinkedIn
  • WhatsApp

Filed Under: fashion Tagged With: branding, sustainability, vintage

« We Will Long Miss Kenneth Hood
In Search of Really Soft T-Shirts »

Don’t miss any new posts!

My Cotton Rec!

I’m fairly picky about fabrics — I want cotton that is quality that lasts. Keeps its shape. That’s why I’m sharing this link. I truly believe in the products.  I get a referral fee for you using the links.

For years now, I’ve bought myself dresses and leggings, that show my love of writing, science, etc. from Svaha. I’ve bought gifts too — seriously awesome socks for kids with awesome women on them!

Check out my new podcast in your fave app!

Recent Posts

  • Reducing the Stigma of Cotton for the Black Community
  • In Search of Really Soft T-Shirts
  • Embracing Vintage and Sustainability with Some Branding like J. Crew Always
  • We Will Long Miss Kenneth Hood
  • What is the Cotton Belt?

Want the basics?

cotton 101 blue

About the Site

From the seed to our shirts, cotton has a unique fit in our environment and lives. This site seeks to celebrate and inform about the natural fiber. Read more on the about page.

What else I am up to

JPlovesLIFE

Great Cotton Educational Video

Finding Great Cotton Dresses for Year-Round Wear

Reducing the Stigma of Cotton for the Black Community

soft t-shirts st louis

In Search of Really Soft T-Shirts

Embracing Vintage and Sustainability with Some Branding like J. Crew Always

This blog is part of the communications efforts by JPlovesCOTTON LLC.

Copyright © 2025 · Grounded Communications, LLC · Privacy Policy

0 shares