Being one of those picky people who wants 100 percent cotton or at least mostly cotton products instead of blends frequently limits the choices I have. Just this past weekend, I stopped somewhere specifically for a memories-inspired t-shirt only to find a high percent of the collection were at least 50% polyester. I went through all the tags and then knew what I could pick from. It seems that Cotton Inc. knew I needed someone to help make it easier & they are launching Shop Cotton on Amazon. According to an article in WWD (Women’s Wear Daily), the store will be open for the rest of summer (through August 31, 2019).

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Cotton Style House

The Cotton Style House is an online shop (which will be popup in Montauk, Long Island late July). It offers my favorites (like cotton dresses) and so much more. There are men’s & women’s clothes and they are grouped by styles various individuals are more than likely to identify with.

I think the on-the-go getter collection is probably closest to me. I love the simple Land’s End tank top and have to confess that I wear a camo jacket like this one from Levi’s often! And as someone who already owns multiple denim jackets (a couple of blue ones, one each of white and black), I can’t help but wonder if I need a third blue one that is a tunic-style denim jacket!

That said, I’ve been taking more yoga classes so the wellness warrior has some items that I’m checking out too. I immediately thought of a few friends when I saw some of the things that were in the jetsetter and show stopper collections.

Browsing Styles

Whether you find one style that is a perfect fit or not as you Shop Cotton on Amazon, looking through the site is great for getting ideas. It reminded made me think of a few things that have gotten to the back of my closet that I should pull out. And I was able to put a few more things in that Amazon shopping cart!

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The feel of American denim is something that draws people from around the world. I’ve known this for years — probably was most obvious once I had friends in other parts of the world. US pop culture tends to travel well along with our fashion — especially cotton. So it was no surprise when I saw an ad in the Cologne, Germany train station featuring Levi’s Justin Timberlake Fresh Leaves, a new line of denim and other cotton clothing.

Justin Timberlakes’ Style

JT has created a sense of style that is casual, comfortable and by and large or course, cotton. We’ve seen it over the years as he’s taken the stage for concerts, TV shows and movies. When I first saw ads a few weeks ago, my first thought was the brand is it looks like real people — and lots of them — would wear them and enjoy them. And for a celebrity line of clothing, that isn’t as common as it should be.

I mean, he’s got fitted jeans in the lineup — slim but not the skinny jeans that so many guys I know would mock but that look so much nicer than the baggy jeans some wear. There are flannel shirts and jackets which look like they actually get worn while having fun actually doing something outside.

It seems the clothes have struck quite a few folks too because a lot of the styles are already sold out! Guessing people will be finding cotton gifts under their Christmas trees.

I Buried the Lead

See, not only do I love JT’s music like so many people, we both routinely share our love for the 901. You may remember that 901 is the area code for my hometown of Memphis — Justin grew up in a nearby ‘burb. He’s shown his love for Memphis TIgers basketball (the school four generations of my family have attended) and of course he is frequently refered to by his initials. I think maybe he should set up a JTlovesCOTTON Twitter handle!

(PS — I loved my trip to Germany for work & took vacation while there too. I’ll be writing various thoughts about the trip on my other blog. Subscribe at JPlovesLIFE to make sure you catch all the posts on the trip! And if you haven’t subscribed to Hundred Percent Cotton, what are you waiting for? it’s above right if you don’t see the pop up.)

[click_to_tweet tweet=”This is great @jtimberlake has a line through @levis now. When will he get the @JTlovesCOTTON twitter handle set up? ” quote=”Wanna help me catch JT’s eye with the suggestion? Please share the tweet! “]

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In the past couple of years, I’ve heard more about denim being used as insulation for homes. The memories that are clearest for me are around old jeans being converted to an eco-friendly housing component as this part of the world focused on rebuilding New Orleans in the wake of Hurricane Katrina (the Dirty Laundry Tour of college campuses in 2006 working with Habitat for Humanity efforts).

I know some denim drives have been held to help increase awareness in this way of recycling old jeans and denim skirts in a doubly environmentally-friendly way! Why double environmentally?

1. The cotton garments don’t go into a landfill
2. They are used to make homes more energy efficient

I love the “Cotton. From Blue to Green.” campaign! So if this has been happening since 2006, why am I so excited? Well, because this week alone I’ve seen two household name companies — both Levi Strauss and The Gap — show their support for taking “Cotton. From Blue to Green.” I love this!

The Gap Offers to ‘Recycle Your Blues’

First, if you are going shopping this weekend or in the near future, consider going to The Gap. If you don’t want to go, at least check out this great video that creatively shows how they are involved in “Cotton. From Blue to Green.”

[youtube=https://www.youtube.com/watch?v=Zoxkvmayddk]

To get the details, you can see coverage of the announcement from the Sacramento Bee.

Levi Strauss Supporting Community Organizations

The announcement from Levi’s may not have the same creativity as The Gap’s video

Levi Strauss & Co. Creates a $100,0000 Denim Insulation Fund to Help Community Organizations “Green” Their Buildings

SAN FRANCISCO (October 4, 2010) – To help community organizations become more sustainable, Levi Strauss & Co. today announced the launch of a $100,000 denim insulation fund, an initiative designed to reuse unwanted denim while keeping it out of landfills. The company will provide grants to organizations currently undergoing construction projects to offset the cost difference of using recycled denim insulation instead of conventional insulation.

“Denim is a staple in nearly everyone’s wardrobe, but it shouldn’t be a staple in our landfills,” said Jill Nash, vice president of corporate affairs, Levi Strauss & Co. “By encouraging our consumers to donate unwanted jeans and then promoting recycled denim as insulation in buildings, we can green our communities from the inside out and extend the lifecycle of every pair of jeans.”

The company will be accepting proposals from non-profit organizations from October 1 – November 21, 2010. This program is for U.S. based nonprofits organizations. Additional details about the program and how to submit a proposal can be found at https://www.levistrauss.com/sustainability/product/re-use.

via Levi Strauss & Co. Creates a $100,0000 Denim Insulation Fund to Help Community Organizations “Green” Their Buildings | Levi Strauss & Co..

I love that Levis will be directing money to green projects for charitable donations. I think that makes the double win grow exponentially!

Learning More about Cotton

Cotton is a natural fiber that comes from the Earth, it seems a perfect end to the product to go into another earth-friendly use.

If you want to know more about cotton farming, you may find this blog post about harvest of interest. You can also follow some folks in the cotton world on Twitter — I’d start with @Tweet4Cotton, @Supima and @CottonFarming.  You can also like the Cotton page and Gap on Facebook. And of course, I love tweeting about cotton enough that it’s in my name, @JPlovesCOTTON. 

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