All summer long, the “Old Town Road” earworm has been getting to us — and I have heard “Wrangler on my booty” too many times not to write about it. Just seeing the words on the screen I hear the whole song tune. I can’t begin to imagine how many times I’ve heard it on the radio. It’s broken global… Read More
While reading New York Magazine, I saw this list of things NYC teens think are cool. It is interesting to see what all stands out to a demographic so different from me, but common ground is cotton. You see that mom jeans and denim jackets rate highly in the minds of teens. Seems New York teens realize cotton is cool… Read More
Since I grew up a city girl, I didn’t how much about Wrangler jeans til I was going to college in Oklahoma. I still remember a girlfriend talking about how great guys looked wearing Wranglers and I was wondering to myself who she was talking about. Needless to say decades of working with family farmers and attending George Strait concerts,… Read More
I don’t think I’ve written a single blog post here about the stock market, but the fact that Levi Strauss is once again considering going public, well that really deserves a mention. Would an initial public offering (IPO) of Levi Strauss stock interest you? When I saw the news this past week, I have to say I was a bit… Read More
I was just scanning through some things and saw this bit of history from Cotton Inc: On May 20, 1873, an American icon was born when Levi Strauss and Jacob Davis were given a patent for their copper rivet fasteners for denim trousers. The blue jean has since secured its place in American culture and in world fashion as a… Read More
A great article in The Washington Post gives a unique look at the impact that changes in fashion is having on the resourcing for the paper that makes up U.S. dollars. The is an interesting connection between denim and the dollar. And that is a certain synthetic fiber people like me enjoy having to get a little give in their jeans. Fashion… Read More
