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January 22, 2023

Embracing Vintage and Sustainability with Some Branding like J. Crew Always

Vintage fashion is definitely sustainable, but with the popularity of those two things companies want the branding too like J. Crew Always. J. Crew announced their new approach to vintage as part of the company’s sustainability effort & I am so in. And I’m not going to lie, there were some prized J. Crew clothing in the 90s that will… Read More

October 10, 2019

Dreaming of a Cotton Trip with Garrison Keillor & His Wife

I’m not sure when I first became familiar with Garrison Keillor’s work, but it seems like I’ve always known him. In some ways, I think my watching The Waltons as a kid somehow merged with his Prairie Home Companion. I mean, the feeling of nostalgia and simplicity was probably the tie. And the image of the Waltons listening to radio… Read More

soil your undies

June 11, 2019

Farmers Have Been Soiling Their Undies. Here’s Why

I have to admit, writing about farmers soiling their undies makes me feel like an elementary school kid with the giggles. I can hear classmates coming up with a million ways to use the phrase — Did you soil your undies? Uh, oh teacher, so-and-so soiled his undies. Does it smell when you soil your undies? and so many more… Read More

Rooted Jeans by Wrangler

April 30, 2019

Wrangler Jeans Shows They are Rooted with Cotton from Family Farms

Since I grew up a city girl, I didn’t how much about Wrangler jeans til I was going to college in Oklahoma. I still remember a girlfriend talking about how great guys looked wearing Wranglers and I was wondering to myself who she was talking about. Needless to say decades of working with family farmers and attending George Strait concerts,… Read More

cotton water use

April 18, 2019

How water intensive is cotton?

Posts get shared on Facebook now and then talking about how you shouldn’t use cotton shopping bags, or maybe we need to really up our investments in hemp research or whatever because cotton is “a water intensive crop.” I usually scratch my head a bit because as far as I know, cotton is a plant that like hot, dry weather… Read More

plastic vs cotton

February 26, 2019

Recycled Plastic Bottle Fiber Called a Cotton Alternative

Does Egypt, once know for premium cotton, need to find a cotton alternative? That’s part of the concept behind an article and video recently produced by Living It. The article says drops in Egyptian cotton productivity is impacting textile mills. At the same time, there are lots of plastic drink bottles to be recycled. Perhaps the two things can work… Read More

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Recent Posts

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  • Embracing Vintage and Sustainability with Some Branding like J. Crew Always
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From the seed to our shirts, cotton has a unique fit in our environment and lives. This site seeks to celebrate and inform about the natural fiber. Read more on the about page.

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Great Cotton Educational Video

Finding Great Cotton Dresses for Year-Round Wear

Reducing the Stigma of Cotton for the Black Community

soft t-shirts st louis

In Search of Really Soft T-Shirts

Embracing Vintage and Sustainability with Some Branding like J. Crew Always

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